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The CEO Program for College provides online workshops that teach the principles of financial literacy, entrepreneurship and life skills. CEO has partnered with world class businesses and industry leaders to lend valuable real-world experience and credibility to our program, along with maximum engagement for students.
With student-athletes now being able to profit off of their own NIL, players are set to earn income from sponsors and advertisers. With a larger paycheck comes greater responsibility, and The CEO Program teaches the financial literacy basics needed.
The CEO Program teaches student athletes the entrepreneurial skills necessary to profit from their NIL. Our modules were created to provide skills like learning taxes, setting up an presence, and signing a contract to endorse products.
It has become more important than ever to provide tools to help student-athletes maintain compliance and learn money management skills. The CEO Program provides athletes with workshops, financial tools, and modules to help athletes discover how to manage time and money.
Commissioner of Major League Baseball
Former CEO of the digital media company Barstool Sports
American Football Coach who was most recently the Head Football Coach at Grambling State University
Former Professional Basketball Player and a Former Head Coach of the Chicago Bulls of the National Basketball Association
CEO and Founder Just Women’s Sports
NIL stands for name, image, likeness. For years, the NCAA has used the name, image and likeness of college athletes to promote NCAA athletic programs and drive revenue. The NCAA’s interim NIL policy allows student-athletes to receive compensation for the use of their NIL. Check out how Florida is mandating college athletes take financial literacy, entrepreneurship and life skills’ workshops related to NIL.
Name, image and likeness (or NIL) are the three elements that make up “right of publicity”, a legal concept used to prevent or allow the use of an individual to promote a product or service. For example, if an athlete’s photograph is taken while wearing an athletic brand, and that brand uses the photo to promote their products without the athlete’s consent, that athlete could claim the brand is in violation of the right of publicity.
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